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Your selections:
The dark side of artificial intelligence in marketing: meta-analytics review
- Barari, Mojtaba, Ferm, Lars-Erik Casper, Quach, Sara, Thaichon, Park, Ngo, Liem
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
- O'Cass, Aron, Ngo, Liem
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
- Ngo, Liem, O'Cass, Aron
Explaining brand performance differentials between firms via innovation and marketing
International market entry mode strategy: a region-within-country perspective
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